Sorry Sugar
Ecommerce • D2C
Amount Raised
$1M
~ ₹8.3 Cr
Round & Type
Seed
Venture Capital
Funding Date
Sep 8, 2026
Q3 2026
Lead Investor
Dhanuka Family, Amishi London
info
Company Overview & Solution
A clean-label beverage brand offering café-style drinks sweetened with monk fruit with zero added sugar.
inventory_2
Product & Solution
Coffee beverages and zero-added-sugar gelatos.
target
Target Market & ICP
Gen Z consumers and health-conscious individuals.
paid
Deal Terms & Syndicate Intelligence
Funding Round
Seed
Funding Type
Venture Capital
Amount Raised (USD)
$1M
Amount (INR / Original)
₹8.3 Cr
Date of Funding
Sep 8, 2026
Lead Investor
Dhanuka Family, Amishi London
Syndicate / All Backers
Dhanuka Family, Amishi London
Investor Structure
2 Investor(s) • Family Offices, Venture Capital
Use of Funds
To expand online and offline presence across North India and accelerate product launches, including desserts.
business
Company Profile & Footprint
Industry
Ecommerce
Sub-Industry
D2C
Business Model
B2C
Year Founded
2026
Team Size at Funding
N/A
Headquarters
Gurugram
Offices across India
Delhi
groups
Leadership & Executive Intelligence
verified
Verified Primary Sources & Coverage