Seed
Firi
Retail • Beauty & Personal Care Quick Commerce
Amount Raised
$3M
~ ₹25.1 Cr
Round & Type
Seed
Equity
Funding Date
Sep 15, 2026
Q3 2026
Lead Investor
360 ONE Asset
info
Company Overview & Solution
Gurugram-based quick commerce startup for beauty and personal care delivering highly curated, AI-shortlisted products within nine minutes.
inventory_2
Product & Solution
AI-curated beauty marketplace evaluating 50 million reviews to shortlist premium items, delivered rapidly via dark stores.
target
Target Market & ICP
Beauty shoppers in India requiring curated selection and ultra-fast delivery.
paid
Deal Terms & Syndicate Intelligence
Funding Round
Seed
Funding Type
Equity
Amount Raised (USD)
$3M
Amount (INR / Original)
₹25.1 Cr
Date of Funding
Sep 15, 2026
Lead Investor
360 ONE Asset
Syndicate / All Backers
360 ONE Asset, Better Capital, Kunal Shah
Investor Structure
3 Investor(s) • Venture Capital, Angel Investors
Use of Funds
Expand inventory into makeup, fragrances, and additional beauty categories, increase the density of dark stores in Gurugram, and prepare for expansion into other cities.
business
Company Profile & Footprint
Industry
Retail
Sub-Industry
Beauty & Personal Care Quick Commerce
Business Model
B2C Quick Commerce
Year Founded
2026
Team Size at Funding
N/A
Headquarters
Gurugram, Haryana, India
groups
Leadership & Executive Intelligence
verified
Verified Primary Sources & Coverage